How Your Website Design Can Affect Conversions

Website Design Conversions

Regardless of what your industry or the type of business you have, the ultimate goal of website is to translate visitors into users or buyers. Even with begginer search engine optimization and high search engine rankings, if the website does not effectively create conversions, it does not accomplish the goal. Web designs that are easy to use, highlight important content and encourage action by visitors are the most effective in creating conversions from visitors into buyers.

Clean Web Design Elements

One mistake many nonprofessional website designers make is including far too many flash or java images on the web page. Unfortunately, these elements make it difficult for visitors to easily read content on the site. The best web design elements include use of white space to allow readers to focus on important content, use of easy-to-read fonts and limited use of graphic images.

Today’s web surfers are extremely sophisticated. A website that appears poorly designed or is difficult to navigate will lose the attention of visitors. Site pages should flow easily into each other in a logical order. Also, include easily accessed menus to help visitors identify pages of interest easily and quickly.

If you are using advertising links on your site to generate additional income, consider limiting the number of ads to a small space on only a few pages. Many internet users find these types of advertisements annoying when they are found in great abundance on every page of a website and will leave the site without conversion.

Effective website design is also consistent. Visitors are jarred when site colors, appearance and overall tone vary from page to page. There should be a cohesive and consistent color scheme, text font and flavor to the entire website to provide a professional website design appearance.

Many website design experts recommend the use of call to action buttons to increase conversion rates. The most effective buttons include the word “free” and are red in color. Including price reduction amounts also can be an effective method of button use. Orange buttons with navy text are also found to be extremely effective in increasing conversions.

The use of buttons to increase visitor trust is also an important aspect of effective web design for conversions. Including buttons for widely accepted credit card companies, for example, increases customer trust and encourages them to comfortably place an order.

Web Design and Content

Content is one of the most important aspects of quality web designs and creating conversions. Experts repeatedly point to the fact that readers quickly scan text, looking for information of interest. Content should be easy to read and avoid overly technical or jargon-filled language. Place important information you want to convey to visitors in the top portion of site pages, above the fold. Include well-written text that entices the reader to continue reading and remain on the site until conversion is accomplished.

One effective method of creating conversions is to include a call to action in at least three places on every website page. A call to action should be placed near specific important content, compelling the visitor to purchase or sign up for products or services. If products or trial versions of services are being offered at no cost, the use of the word “free” often increases conversion rates significantly.

The goal of any website is to increase customers and create sales. The use of effective website design elements creates a professional graphic website design presentation and builds trust for visitors to buy products and services. Keeping web design elements clean, easy to read and using strong call to action methods can transform visitors into buyers, resulting in desired conversions.